Driving conversion and growth through experimentation, funnel UX, and design systems
Justine Gab Senior Product Designer
Conversion
Reducing Survey Funnel Friction
Leveraging progressive disclosure to increase survey completion (+9.8%) and orders (+6.4%)
Lead Generation
Capturing Modal Leads
Designing subtle, non-intrusive modals that boosted subscriber leads by +20%
Consideration
Leveraging Support Insights
Translating common user hesitations into high-converting trust touchpoints (+13.6% CVR)
Activation
Deferring Account Setup
Removing setup friction so users experience email marketing before configuring account settings
Acquisition
Optimizing Referral Link CTAs
Turning passive Smart.bio visitors into active clicks and signups (10x click growth)
Retention
Automating Social Content Creation
Transforming e-commerce product links into polished, ready to post social media assets