I'm Justine, a Senior Product Designer who works on growth.
Most recently I designed for people purchasing hearing aids online at Jabra Hearing. Many were making an emotional decision years after first noticing their hearing loss, and some hadn't fully accepted it yet. In that situation, I found conversion wasn't about removing steps. Often the best next step was talking to a person.
I started in growth marketing, so I think in hypotheses and tests. I like working out what's really stopping someone, designing a small change to address it, and testing whether it actually worked. Before Jabra, I was the sole designer for growth at Tailwind, from research through usability testing.
Outside of work you'll find me on a yoga mat (RYT-200, 2026), gardening, or serving on the board of the Wichita Mountains Climbers Coalition.